Manufacturers are coming up with exciting marketing tools and various phrases are being coined to try and lure customers to dealerships in these trying economic times. What with, "Joy is one of a kind offer.Twice." from BMW. " You have impeccable taste. And now, impeccable timing" from Audi. And from Mercedes -Benz you get, "Bring Home a Mercedes-Benz Event". Embedded in these catchy words or phrases are low interest rates and discounts. For Mercedes-Benz the, "Bring Home a Mercedes-Benz event" where customers literally park their payments for three months and enjoy some of the astonishingly low interest rates ever seen in Mercedes-Benz history. Now this comes on a back drop where Mercedes-Benz Canada (MBC) released a hatchet man in 2009 for 2010 models to mercilessly reduce prices by about $11 500 on cars like the new E Class at a time when these cars were loaded with nice standard features that left competition scrambling for catch up.
As a result of this, customers who have always wanted to drive a Mercedes, but were driven away by unaffordable prices and high interest rates are now cashing in on these developments and are Bringing Home A Mercedes-Benz while their payments are parked.
Its not only the customers who are benefiting from these developments, MBC has been breaking every record they had on volume sales consistently for almost two years now and right now are ahead of BMW with 1600 units. This was unfathomable just a few years ago, but after 9 years of leading it appears MBC is now cruising to a choking lead at the end of this year which is a month and a few weeks away.
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