2012 C CLASS COUPE INTERACTIVE CAMPAIGN

Exclusive Promotion Mix From Mercedes-Benz.

The C-Class is undoubtedly the king of Mercedes-Benz dealerships, with admirable sales figures that cut across all markets worldwide. The company is not oblivious to that fact, and that’s why it has decided to launch a one-of-a-kind interactive campaign to strike the C-Class’ popularity up several notches.

Vice President of Brand Communications Mercedes-Benz Cars Anders Sundt couldn’t have said it better himself – “The C-Klasse Coupe campaign does a wonderful job reflecting the identity of the vehicle – agility and design. In addition to current Mercedes-Benz drivers, with the C-Coupe we are particularly aiming for a new, younger target group, hence the modern campaign approach.”

We’d love for the elders to prove him wrong on that point. Are youngsters the only ones who know how to get information about their favorite premium vehicle manufacturer online? Meanwhile, the new campaign project promises to be a blast with all moving picture content for the Internet and print, radio and television being incorporated into one very comprehensive film production. As a matter of fact, filming locations have been set in Singapore, Malaysia and South Africa.

http://youtu.be/6HNoUwzYNHE