Mercedes-Benz's New Approach to Pre-Owned Certified Vehicles begins to bear fruit.
Pre-Owned C Class 300 4MATIC looking as good as new!
Preamble.
Mercedes-Benz Canada achieves its best all-time sales results and claims the number one position in the luxury passenger car segment and in the same vein achieves unprecedented numbers in its Pre-Owned segment with 13 857 units retailed arguably also leading in this section as reported by http://www.newswire.ca on Jan 4, 2012.
The question which a lot of our customers have been asking is how Mercedes-Benz managed to achieve such a feat.Among a number of possible explanations, it is imperative to put into perspective the intervening variables that compelled Mercedes-Benz into action.
When the All New Redesigned C Class was launched in 2007 as 2008 model, the market place responded well and Mercedes-Benz (MB) started to achieve very high monthly sales records. This then meant that MB had to come up with a strategy of how to deal with a corresponding high number of lease returns. Instead of just sending these cars to the Auction Floors which are renowned for notoriously low prices which are well below set residuals, MB came up with an aggressive strategy through its Dealer Network to re-market these cars. Therefore the Certified Pre-Owned Mercedes-Benz Brand was born
The Benefits of Certified Pre-Owned.
According to Pierre Laberge (p.laberge@ogilviemotors.com) the Pre-Owned Manager at one of Ottawa's fastest growing dealership with State-of-the art facilities, a Certified Pre-Owned Mercedes-Benz is so much more than a "used" car. It is a pre-owned vehicle built by a company famous for its engineering triumphs, its racing heritage, and its commitment to luxury, quality, reliability, and safety. The Mercedes-Benz Pre-Owned program represents all of the virtues you expect from Mercedes-Benz, including exceptional service from your Certified Pre-Owned authorized Mercedes-Benz dealer (www.mercedes-benzottawa.ca)
This car is a 2009 which looks as good as new because of the 150 point inspection.
Warranty coverage.
- Balance of Factory Warranty: If the Certified vehicle you purchase has not yet reached the factory warranty age and mileage limits, you can take advantage of the balance of this warranty.
- Star Certified Warranty: Certified vehicles may also be covered by a two-year, 40,000-km Star Certified Warranty. The Star Certified Warranty is valid for 24 to 72 months from the initial registration date of the vehicle. It provides major component and power train coverage as well as roadside assistance.
- Extended Limited Warranty: This optional warranty provides coverage up to 7 years or 160,000km, whichever comes first.
Well appointed interior of a Pre-Owned 2010 GLK 350 currently on sale at Ogilvie Mercedes Benz in Ottawa.
The Benefits of Certified-wnedService and Support.
When you buy a Mercedes-Benz Certified Pre-Owned vehicle, you receive much more than a fine automobile. You also reap the benefits of nationwide customer service and technical support that every Mercedes-Benz owner enjoys.
Promotion Mix.
To support the above strategy MB has been offering very good promotional incentives like the current offers being enjoyed by customers right now.
- With each Purchase enjoy three months payments waived up to $500.00 taxes included per payment.
- Enjoy the 0.9 % finance rate for 36 Months
- Enjoy the 1.9% finance rate for up to 60 months
- Enjoy as low as 2.9% finance rate for 72 months.
There are three types of warranties that may be available on the vehicle you purchase: the balance of the Factory Warranty, the Star Certified warranty, and/or an Extended Limited Warranty.
Pierre reiterates that a 150-point certification inspection is performed on every Mercedes-Benz Certified vehicle. This inspection includes a comprehensive review of the vehicle's appearance, safety systems, electrical systems and components, undercarriage and drive train, engine performance, and fluid levels. An on-the-road test is performed as is an extensive post-drive analysis and a complete service history is supplied.
Multipoint inspection.
Comments
pre-owned ma
But be sure to deal to a certified dealers in your area.
Pre-owned Dealers MA